AI advertising platform that advises and never touches budgets
Paid campaigns need fresh angles and a steady eye on what is wasting money, yet handing an outside tool the keys to your ad spend is a serious risk. Ads Agent is designed around that worry. It writes concepts, reviews performance through read-only connections, and recommends changes. The decision and the execution stay with you.
Concepts, copy and a weekly campaign review
Its work falls into two halves: creating new material and analysing what is already running.
- 01Ad concept sets for search and social, each with a core message, the audience it speaks to and the offer it leads with.
- 02Copy variants for every concept, including headlines and descriptions sized for search ads and primary text for social placements.
- 03Keyword ideas for search campaigns and audience ideas for social campaigns, grounded in the ideal customer from your company brief.
- 04A weekly read-only analysis of connected campaigns, pointing to ads, keywords or audiences that look weak and explaining what it would change.
One concept set counts as one agent task, and so does each weekly analysis.
Concepts follow the offer and the ideal customer described in your company brief, so a search headline for a budget-conscious buyer reads differently from a social ad aimed at a technical evaluator. When you approve a concept set, it is stored in the work history with the reasoning behind each angle, which makes it easy to see later which ideas you tested and which you set aside. Your media buyer can copy approved variants straight into the ad platform.
What the weekly analysis card contains
The analysis lands on the desk as a list of recommendations, each tied to the campaign it concerns. Instead of a wall of charts, every item reads as a decision you can take.
You can accept a recommendation as advice, edit it, request a different approach, or reject it. Accepting does not change anything in your ad account. You or your media buyer apply the change in the ad platform, which keeps spending authority exactly where it belongs.
- The campaign and ad group or ad set the recommendation refers to.
- What the agent observed in the connected data, quoted from the account rather than estimated.
- The suggested change, such as pausing a keyword, testing a new headline or narrowing an audience.
- The reasoning behind it and what to watch afterwards.
- A ready concept set when the fix is new copy.
Why the access is read-only by design
The connections to Google Ads API, Meta Marketing API and LinkedIn Ads ask only for permission to read campaigns, ads and their results. No budget, bid or campaign status can be changed from MarketingAgents, by the agent or by anyone in your workspace. For a head of marketing, this means a new hire on the roster never becomes a financial risk. The security and access controls page describes how connections and roles are handled.
How often it reviews and what each plan allows
The analysis runs weekly. Concept sets are produced on request, before a launch or when the analysis recommends fresh copy. On Starter, Ads Agent can be one of your three agents and each ad platform you connect uses one of three integrations. Team and above connect all supported ad platforms. Premium model tasks from Team upward suit deeper reviews of larger accounts. Allowances per plan are listed on AI marketing agents pricing.
| Plan | Shared agent tasks per month | Premium model tasks per month |
|---|---|---|
| Starter | 60 | 0 |
| Team | 220 | 20 |
| Department | 700 | 80 |
| Enterprise | 2,000 | 250 |
Firm limits on what it can do
- 01It never changes budgets, bids, schedules or campaign status.
- 02It never launches, pauses or deletes a campaign, ad or keyword.
- 03It never adds payment methods or touches billing in an ad account.
- 04It never writes copy that breaks the banned claims in your brief or the advertising policies of the platform.
Working with the rest of the team
Approved articles from Content Agent give Ads Agent proven angles to test as paid copy. Competitor Research Agent passes along changes in rival offers and messaging, which often explain a sudden drop in click-through. Reporting Agent puts ad results beside organic and email results in the weekly report, and its next actions tell Ads Agent which campaigns to focus on.
FAQ
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01
Does it need my ad accounts to be useful?
No. Without a connection it still produces concept sets, copy variants and keyword or audience ideas. The weekly analysis requires a read-only connection.
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02
Can I give it write access later?
No. The integration is read-only for every plan, including Enterprise. Changes in the ad account are always made by a person.
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03
Which ad platforms does it support?
Google Ads through the Google Ads API, Facebook and Instagram campaigns through the Meta Marketing API, and LinkedIn Ads.
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04
Will it promise results for my campaigns?
No. It explains what it saw and why it suggests a change. It does not forecast returns or guarantee performance.
Get a second opinion on every campaign
Connect your ad accounts with read-only access, set your offer in the brief, and read the first weekly analysis.