AI marketing analytics that ends with a to-do for every agent
Numbers on a dashboard rarely tell anyone what to do on Monday morning. Reporting Agent reads your connected sources, describes what changed, offers the likely reasons, and finishes every report with specific next actions for the other agents you hire. It is the role that keeps the whole team pointed at results.
Two reports and a set of instructions
- 01A weekly report covering the last seven days across every connected source.
- 02A monthly report that steps back to show the trend, the channels that carried the month and the ones that fell behind.
- 03An explanation of each notable change, linking it to things that happened, such as an article going live, a campaign change or a competitor price move.
- 04Next actions addressed to individual agents, for example a refresh brief for SEO Agent or a new subject line angle for Email Agent.
Each report counts as one agent task. A weekly and a monthly report together use about five tasks a month.
The reports are written for the people who have to act on them, not for analysts. Each figure comes with its period and its source, comparisons are made against the previous week or month, and jargon is kept to a minimum. A founder who reads only the summary still knows what to look at, while a marketing lead can scroll into the source sections for the detail behind each statement.
What a report card looks like
A report arrives on the desk in a fixed order, so you can compare weeks without hunting for the same figure.
Approve the report to store it and release its next actions to the agents concerned. Edit any action before approval, remove ones you disagree with, or request changes when you want a different focus. Rejected reports stay in history without sending any instructions.
- A three-line summary answering what improved, what declined and what needs attention.
- One section per source, with the figures read directly from that source and the period they cover.
- A "why it moved" note for every change the agent considers meaningful, stating plainly when a reason is uncertain.
- A list of next actions, each marked with the agent it is meant for.
Data sources it reads
Google Analytics 4 supplies traffic, engagement and conversions. Google Search Console adds queries and pages in search results. Connected ad accounts on Google Ads, Meta and LinkedIn Ads provide campaign results through read-only access. Mailchimp, Klaviyo or HubSpot add email opens and clicks. The agent only reports what these sources return and never fills a gap with an estimate. Connection details are on AI marketing integrations.
Report schedule and connected sources per plan
Weekly reports arrive on the day you choose, and monthly reports at the start of each month. The number of sources depends on your plan.
| Plan | Connected integrations | Brands reported on |
|---|---|---|
| Starter | 3 | 1 |
| Team | All | 1 |
| Department | All | Up to 5, one report per brand |
| Enterprise | All plus custom API | Up to 20 |
On Department, agencies get one monthly report per client workspace, ready to forward. Read AI tools for digital marketing for how agencies use them. Task allowances are on AI marketing agents pricing.
Where its authority ends
- 01It never changes settings, goals or tracking in your analytics or ad accounts.
- 02It never shares a report outside your workspace unless someone on your team exports it.
- 03It never presents a forecast or a guess as a measured figure.
- 04Its next actions are proposals; each agent's follow-up work still needs your approval.
Closing the loop for the whole team
Reporting Agent is the last step in the cycle and the first input for the next one. Its approved actions go to SEO Agent, Content Agent, Social Media Agent, Ads Agent and Email Agent as concrete changes for their next deliverables. On Starter, it reports on whatever your other two agents and your connected sources produce, which is why it belongs in the founder lineup next to SEO and Content.
FAQ
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01
Do I need Google Analytics 4 to use it?
It works best with GA4 connected. Without it, the agent reports on the other sources you connect, such as Search Console or your email platform.
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02
Can I change the day and format of the weekly report?
You choose the weekly day. The structure stays fixed so that each report can be compared with the previous one.
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03
Does it explain results or just list them?
It explains. Each notable change gets a short reasoning note, and the agent says so when the cause is unclear.
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04
Can clients see their reports directly?
Reports live in your workspace. On Department and Enterprise, you export a client's monthly report and send it yourself.
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05
What if I disagree with a next action?
Delete or edit it before approving the report. Only the actions you keep are passed on to the other agents.
Get your first report with next steps
Connect GA4 and your other sources, choose a weekly report day, and approve the first set of actions for your team.