AI content marketing written to your brief, in your voice
Content Agent is the writer on the team. It never starts from a blank prompt: every draft begins with an approved brief and the company brief that describes your voice, your offer and the claims you refuse to make. You read the draft, mark it up, and decide whether it goes to your site.
Three writing jobs, one consistent voice
The agent covers the long-form writing a small team rarely finds time for.
- 01New blog drafts of up to 1,800 words, built on a brief approved from SEO Agent or written by you.
- 02Refreshes of older posts, where outdated passages, thin sections and missing questions are rewritten while the parts that still work stay intact.
- 03Landing page copy, structured as headline, supporting lines, sections and calls to action that match the offer in your brief.
Each draft is one agent task. A refresh counts the same as a new article, because it is a full deliverable you review end to end.
Reading a draft card before it ships
A draft arrives on the desk as a document you can edit in place. The top of the card explains the assignment, so you never have to guess what the writer was asked to do.
Approve the draft as it is, edit sentences directly, request changes with a note such as "shorter introduction, more on setup time", or reject it. A requested change returns a revised version on the same card, so the history of the piece stays together.
Voice comes from the company brief, not from a style preset. The more specific your examples, the closer the drafts get. Paste two or three passages you consider on brand, list words you avoid, and describe the reader in your own terms. When you keep correcting the same habit, add the rule to the brief instead of repeating it on every draft. The AI marketing platform page explains how that shared knowledge is stored for the whole roster.
- The source brief it answered, with the target reader and the intended search intent.
- A proposed headline and two alternatives.
- The full draft, with headings, paragraphs and any internal links it suggests.
- A short list of claims in the draft that refer to your product, so you can check each one against reality.
- Notes on passages where the agent was unsure and wants a decision from you.
From one to four drafts a week
Set a weekly cadence between one and four drafts. A founder on Starter often begins with one article a week, which fits comfortably inside 60 tasks a month even with two other agents hired. A marketing lead on Team, with 220 tasks, can run four drafts weekly plus refreshes. Department and Enterprise apply the same cadence per brand workspace. Premium model tasks, available from Team upward, can be reserved for pillar articles that need deeper reasoning. Exact allowances sit on AI marketing agents pricing.
Publishing destinations
Approved drafts can be sent to WordPress or Webflow as unpublished drafts, so your own editorial process still controls the final publish button. Teams that edit elsewhere can export to Google Docs. Without a connection, copy the approved text from the card.
Things it refuses to write
- 01Invented statistics, quotes, customer stories or case studies.
- 02Claims listed as banned in your company brief.
- 03Copy that names a competitor in a misleading way.
- 04Articles on topics outside your offer, unless you write that brief yourself.
- 05Anything published without an approval from your side.
Who it receives work from and who it passes work to
Most assignments arrive from SEO Agent as approved briefs. Once you approve a draft, it travels on to Social Media Agent, which turns it into posts, and Email Agent, which turns it into a newsletter section or a nurture email. Reporting Agent later tells Content Agent which articles drew readers and which need a refresh.
FAQ
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01
Can I give it my own brief instead of one from SEO Agent?
Yes. Write the topic, the reader, the angle and any points it must cover, and the agent treats your brief exactly like one handed over by SEO Agent.
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02
Does it write for formats other than the blog?
It writes landing page copy as well as articles and refreshes. Social posts and emails belong to the Social Media Agent and Email Agent, which adapt approved drafts for their channels.
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03
What happens if I reject a draft?
The draft is marked rejected in the work history and nothing is sent anywhere. The task it used stays counted for the billing period.
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04
Will the drafts sound like generic AI text?
Drafts follow the voice examples, banned phrases and reader description in your company brief. A thin brief produces flatter copy, so the time spent on examples pays back in every draft.
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05
Can two people review the same draft?
On Team and above, several seats can open the same card. Department and Enterprise add roles, so an editor can revise while an approver makes the final call.
Hand over your next article
Approve a brief, choose a weekly cadence, and read the first draft against your own standard.